Our equipment are going to be the benchmark

Despite all the obstacles, uncertainties andchallenges, Propel, which is celebrating a decade of manufacturing excellencethis year, has managed to buck the trend and has effectively used this phase toconvert challenges into opportunities, says D Vengadesh, Director – Commercial, Propel.


What is your outlook for the constructionequipment sector in the country?

The Indian construction equipment market is projected to grow at a CAGRof 10 per cent during 2020-25. India has emerged as one of the keypotential markets for construction equipment, and hasforecasted its infinite growth potential, mainly in construction and miningsegment. Developing construction sector wouldact as a key catalyst for the growth of the construction equipment market in thecountry.

Construction equipment market is mainly dominated byearthmoving equipment segment. Increasing numberof public-private partnerships and government initiatives, such assmart city development projects, the rapid increase in infrastructureinvestment, and industrial production, the construction equipment sectorcontributes key revenues.


In the given economic scenario, how have youperformed in terms of Y-o-Y growth/slump?

Despite all the obstacles, uncertainties andchallenges, we managed our cumulative upward trend graph consistently comparingfive-year sales. Given the economic scenario, it is just another phase ofbusiness. We use this phase very effectively to convert tomorrow’s challengesinto opportunities, viz., development diversification, capacity enhancement,etc.

We believe that this is only a short term hiccup and thesecond half of 2019 looks very positive. Propel is celebrating 10 years ofexcellence this year with continuous and well-planned growth.


What are the trends that are continuing drivingthe sales of Construction Equipment?

The demand growth will mostly be driven by overalladvancement and Industrialisation. Rapid urbanization, smart city projects, increasinggovernment spending in infrastructure projects, expected increase in inflow offoreign direct investment due to corporate rate reduction are the major driversboosting the demand for construction equipment in the country.


What, in your opinion, have been the stresspoints due to which your performance has been impacted, if at all?

Liquidity crunch, badloans, slowing CAPEX due tonon-consistent market and economy are the stress points. Though SBI and NIIFjoined hands to provide greater thrust to infrastructure financing, majorchallenge is not getting on-time commercial clearances to execute the projects.


Which bold actions should you urgently take topropel change and stay ahead of competition?

Propel is pretty confident that our equipment are goingto be the benchmark as we are bringing continuous advancements and theinnovations in the industry. A wide range of innovative solutions makes ourplants the benchmark not only in terms of operational excellence but also costof the ownership too.

We maximise the benefit for our customers by providingmore value through our cost-effective, automated, higher capacity productsby identifying the pain points of our customers. Doubling our global presence,expanding our R&D division are some decisions that we have already taken.


Would you like to share with our readers the newproducts and services that you plan to launch / showcase at EXCON 2019?

We are launching RollCrusher, Horizontal Shaft Impactor, and Gyratory Cone Crusher in this Excon2019. Our models AVJ 508, AVJ 1214, AVCG 750,VSI 500, HSI, Roll Crusher, MVS 2561, Jaw, Cone and VSI series in TrackMounted, Profast – Primary and Secondary, and AVAC 200 products are gettingexhibited in Excon 2019.


“Propel is pretty confident that our equipment aregoing to be the benchmark as we are bringing continuous advancements and theinnovations in the industry.”

  • D Vengadesh, Director – Commercial,Propel.



We are looking at around `200-crores by the end of this year
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