Power the nation’s industrial growth
ChetanGole on whyElectric Forklifts are the new norm in India, and what sets Action ConstructionEquipment apart from competition.
“Operating in a highly competitive Indianmarket, ACE stands apart through its unique USPs. Driven by the vision of ‘Makein India,’ we consistently develop indigenous, future-ready material handlingsolutions that power the nation’s industrial growth.”
- ChetanGole,
CEO– Forklifts,
ActionConstruction Equipment (ACE)
The Indian material handling equipment (MHE)market is witnessing robust growth, driven by a significant shift towardelectrification. According to Grand View Research, the industry stood at $5.4-billionin 2023 and is projected to reach $8.7-billion by 2030, registering a CAGR of7.2 per cent. This momentum reflects a broader industrial push towardoperational efficiency, sustainability, and workplace safety, especially acrosswarehouses, logistics facilities, and manufacturing plants.
TheEdge of Electric MHE
Electric Material Handling Equipment (MHE) providescompelling operational and economic advantages. Compared to conventional InternalCombustion (IC) machines, electric MHE reduces lifetime running costs,eliminates exhaust emissions, minimizes noise pollution, and demands lessmaintenance.
Technological advances in battery chemistry,charging infrastructure, and power management systems now enable electric MHEto handle intensive, high-capacity lifting tasks with enhanced reliability andlonger duty cycles.
High-energy lithium-ion batteries, fast-chargecapabilities, and regenerative braking technologies allow extended uptimewithout compromising performance. These features ensure that operations remainseamless and efficient, even in demanding industrial environments.
ACE’scommitment to innovation and performance
At Action Construction Equipment (ACE), we focuson designing material handling solutions that prioritize productivity,durability, and ease of service. Our forklifts and allied equipment areengineered with optimized load-handling systems, lower operating pressures, andenergy-efficient drivetrains, delivering stable performance, reduced wear, and improvedtotal cost of ownership. By using standardized, easily available components, wefurther minimize downtime, allowing customers to extract maximum value fromevery machine.
Operating in a highly competitive Indian market,ACE stands apart through its unique USPs. Driven by the vision of ‘Make inIndia,’ we consistently develop indigenous, future-ready material handlingsolutions that power the nation’s industrial growth.
Our extensive portfolio includes Diesel,Electric, and Li-Ion forklifts, Warehousing equipment, Docking solutions,Telehandlers, and more.
What sets us apart is our capability to designand manufacture major components in-house, including chassis and masts. Thisoffers tighter quality control, ensuring longer equipment life, and superiorperformance. Our customer-centric approach and robust after-sales servicestrengthen ACE’s leadership position, delivering machines tailored to evolvingindustry needs.
Our commitment to innovation and excellence hastranslated into sustained business growth. In Q4 FY25, ACE achieved itshighest-ever quarterly revenue, with material handling and constructionequipment volumes rising 14.75 per cent year-on-year and revenue increasing by15.70 per cent. Today, over 2,700 material handling units are supportingindustries across India, contributing to the country’s economic ambitions.
FocusedR&D for a future-ready portfolio
Our R&D efforts are aligned with governmentregulations and market demands. All Diesel Forklifts have been upgraded tocomply with BS-V emission norms, resulting in cleaner and quieter performance, comparablewith world-class international machines, thereby expanding our exportpotential.
We have also enhanced our Electric Forkliftrange by offering higher speeds, improved gradeability, greater liftingcapacities, and advanced safety features, such as anti-roll back, speed controlduring cornering, safe load indication, safe zone lights, audio-visual alarms,reverse cameras, and proximity sensors.
Additionally, ACE also offers latest Li-Ionforklift models, offering varied battery capacity options and revolutionaryfast-charging technology. Our next-generation forklift models, featuring acomplete makeover focusing on aesthetics, performance, and operator comfort,are slated for rollout in early 2026.
Growthdrivers for the MHE Industry
India’s economic transformation is driving anunprecedented demand for efficient material movement, storage, and deliverysolutions. Flagship national infrastructure programs, such as the NationalInfrastructure Pipeline (NIP), PM Gati Shakti, and the development ofindustrial corridors are accelerating the need for robust MHE solutions capableof moving heavy loads swiftly and safely. Simultaneously, India’s warehousingand logistics sector is undergoing rapid transformation.
The surge of Grade A warehouses built to globalstandards is fuelling demand for technology-enabled MHE capable of supporting24/7 operations, minimizing downtime, and maximizing reliability.
As a result, the MHE industry is moving beyondits traditional role as a mere equipment supplier. Today, it serves as astrategic enabler of productivity, energy efficiency, intelligent controlsystems, and lifecycle value — helping construction, manufacturing, and logisticssectors meet the demands of a fast-growing economy.