Invests on premium range of Smart Acs.
Forays into commercial AC segment with CassetteACs and Tower Acs.
The Appliances Business of Godrej & Boyce,part of the Godrej Enterprises Group, recently unveiled its new AC portfolio, spanningmultiple capacities, tonnages, energy ratings, and technologies. Buoyed by its2X growth in the category this year and the already climbing temperatures, thebrand is targeting further 50 per cent growth in the coming summer.
Building on its nature-inspired Vogue seriesfrom last year, the brand introduced new wood finish ACs and extended it furtherto a new marble series, strengthening its commitment to offering décor friendlydesigns. The design focus extends to window ACs as well with new top throwwindow ACs. Additionally, the brand is also expanding its consumer base by venturinginto the commercial AC segment with Tower and Cassette ACs, designed to meetthe unique needs of large residential spaces and commercial spaces.
With more SKUs in the 5-star AC portfolio andhigh cooling capacities spanning to 3- and 4-Tonne, new designer models, alarge AI powered range apart from existing Anti-Leak Acs, and Hot & ColdACs, the brand is banking on its robust portfolio to deliver on its growthambitions. The biggest focus area for the brand this year has been the smart ACsegment with multiple new model introductions.
The Godrej Smart AC range with AI-poweredtechnology, IoT connectivity and WiFi-enabled controls, redefines userconvenience with its insight-based feature design and will be taken toconsumers through a 360-degree campaign.
Speaking about the launch, Kamal Nandi, BusinessHead & EVP at Appliances Business of Godrej Enterprises Group, said, “Ournew range of Smart ACs go further than the regular offerings of remoteconnectivity and voice commands and instead, offer compelling, insightfulsolutions that enhance the core cooling performance or add real convenience. Withadvanced value laden features like smart filter cleaning notifications foruninterrupted cooling performance, and improved efficiency, smart schedulersthat make remotes and voice commands redundant by switching on and off byitself and operating at your preferred temperature at your preset schedules, smartenergy monitoring, remote diagnosis, easy service access, and a lot more –these voice and app enabled Smart Air Conditioners are designed keeping theIndian consumers in mind. From AI powered machines to patented anti-leak technology,unique wood finish ACs to compelling Smart ACs and powerful commercial ACs, ourendeavour is to meet the premium aspirations of our consumers.”
Sabyasachi Gupta, Product Group Head – AirConditioners at Appliances business of Godrej Enterprises Group, further added,“Consumers today seek a blend of style, performance, and smart features. We arehappy to introduce our comprehensive new AC portfolio that caters to thevarying needs of our consumers with high cooling capacities to high energyratings, design forward, AI powered, smart connected portfolio to heavy dutycommercial ACs. To further AC adoption and aid consumers, we are also offering aone-of-its-kind 5-year comprehensive warranty with no hidden costs – withwaived off service visit charges, gas refill charges, and even remotereplacement costs for five years, apart from easy EMI options.”
The new Smart ACs start from INR 42,900 and willbe available across India in authorized stores, and e-commerce platforms.